Privacy Policy
lpbet is committed to protecting the personal data of every player on our platform. This Privacy Policy explains exactly what we collect, why we collect it, how we use it, and what rights you have over your information.
Your Data is Protected
lpbet uses industry-standard encryption and data handling practices to keep your personal information secure.
1. Introduction
lpbet ("we", "us", "our", "the Company") operates the online casino and sports betting platform accessible at lpbet.cam (the "Platform"). As a data controller, lpbet takes its obligations with respect to personal data seriously and is committed to handling all personal information in a responsible, transparent, and lawful manner.
This Privacy Policy ("Policy") describes the categories of personal data we collect from users of the Platform ("you", "User"), the purposes for which that data is processed, the legal bases upon which we rely, and the rights available to you in relation to your personal data.
This Policy applies to all Users of the Platform, including players registering from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other locations across Malaysia. It covers data collected through the Platform website, mobile browser interface, customer support channels, and any other services operated by lpbet.
Where this Policy refers to our Terms & Conditions, both documents form part of the overall agreement between you and lpbet. In the event of any conflict between this Policy and the Terms & Conditions regarding data matters, this Policy shall prevail.
2. Definitions
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| Personal Data | Any information relating to an identified or identifiable natural person, including name, contact details, financial information, device identifiers, and behavioural data. |
| Data Controller | lpbet, the entity that determines the purposes and means of processing personal data collected through the Platform. |
| Data Processor | A third party engaged by lpbet to process personal data on our behalf and under our instructions (e.g., payment providers, cloud infrastructure providers). |
| Processing | Any operation performed on personal data, including collection, recording, storage, use, disclosure, erasure, or destruction. |
| User / You | Any individual who accesses, registers on, or interacts with the lpbet Platform. |
| KYC | Know Your Customer — the identity and address verification process conducted by lpbet to comply with applicable regulatory obligations. |
| Cookies | Small data files placed on a User's device by the Platform to facilitate session management, analytics, and personalisation. |
3. Personal Data We Collect
lpbet collects only the personal data that is necessary for the purposes set out in this Policy. The categories of personal data we collect include the following:
3.1 Identity & Contact Data
- Full legal name, date of birth, and gender;
- Malaysian identity card number (MyKad) or passport number submitted during KYC verification;
- Residential address, city (e.g., Kuala Lumpur, Penang, Johor Bahru), postcode, and country;
- Email address and mobile phone number.
3.2 Financial Data
- Bank account details and e-wallet identifiers used for deposits and withdrawals (e.g., Maybank account number, Touch 'n Go eWallet ID, DuitNow registered number);
- Transaction history, including deposit amounts, withdrawal requests, and payment method used;
- Account balance and wagering history in Malaysian Ringgit (MYR).
3.3 Technical & Usage Data
- IP address, browser type and version, operating system, and device identifiers;
- Login timestamps, session duration, pages visited, and features accessed on the Platform;
- Clickstream data and in-session navigation patterns;
- Geolocation data derived from IP address (country and city level).
3.4 Communications Data
- Records of communications between you and the lpbet support team via live chat or email, including the content, date, and outcome of those communications;
- Feedback, complaints, and dispute records.
3.5 Responsible Gambling Data
- Deposit limits, session reminders, and self-exclusion settings configured by the User;
- Internal risk indicators and responsible gambling flags generated by our monitoring systems.
4. How We Collect Your Data
lpbet collects personal data through the following channels and mechanisms:
4.1 Direct Collection
Data you provide voluntarily when you register an account, complete KYC verification, make a deposit or withdrawal request, contact our support team, participate in promotions, or submit any form on the Platform.
4.2 Automated Collection
Technical and usage data collected automatically when you access and interact with the Platform, including through cookies, web beacons, server logs, and similar tracking technologies. This data is collected regardless of whether you are logged in to your account.
4.3 Third-Party Sources
Data received from third parties engaged by lpbet in connection with our legal and regulatory obligations, including:
- Identity verification and KYC service providers;
- Payment processing partners (e.g., FPX, DuitNow operators, e-wallet providers);
- Fraud detection and anti-money laundering screening services;
- Analytics and platform performance monitoring providers.
5. Data Processing Purposes
lpbet processes your personal data for the following specific and documented purposes:
| Purpose | Description |
|---|---|
| Account Administration | Creating and managing your registered account, verifying your identity, and maintaining account records. |
| Service Delivery | Processing deposits, withdrawals, game play, sports bets, and bonus allocations in MYR. |
| KYC & Compliance | Fulfilling obligations under applicable anti-money laundering (AML), counter-terrorism financing (CTF), and age verification regulations. |
| Fraud Prevention | Detecting, investigating, and preventing fraudulent activity, collusion, bonus abuse, and other prohibited conduct on the Platform. |
| Customer Support | Responding to queries, resolving disputes, and providing technical assistance via live chat and email. |
| Responsible Gambling | Administering self-exclusion requests, deposit limits, and responsible gambling monitoring tools. |
| Marketing | Sending promotional communications about lpbet offers, bonuses, and platform updates, where you have consented or where permitted under applicable law. |
| Platform Improvement | Analysing usage patterns, technical performance, and user behaviour to improve the Platform's features, reliability, and user experience. |
| Legal Obligations | Complying with court orders, regulatory requests, law enforcement investigations, and other applicable legal requirements. |
6. Legal Basis for Processing
lpbet relies on the following legal bases when processing your personal data, depending on the specific purpose of each processing activity:
- Contractual Necessity: Processing required to fulfil our obligations under the account agreement and Terms & Conditions — such as processing transactions, verifying identity, and managing your account.
- Legal Obligation: Processing required to comply with applicable laws, including AML regulations, age verification requirements, and regulatory reporting obligations.
- Legitimate Interests: Processing carried out for lpbet's legitimate business interests where those interests are not overridden by your rights — including fraud prevention, platform security, and internal analytics.
- Consent: Processing for purposes such as direct marketing communications, where we have obtained your explicit, freely given, and informed consent. You may withdraw consent at any time by contacting our support team.
7. Data Sharing & Third-Party Disclosure
lpbet does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We may share your personal data with third parties only in the following circumstances:
7.1 Service Providers & Data Processors
We engage carefully selected third-party service providers who process personal data on our behalf, under binding data processing agreements and strictly in accordance with our instructions. These include:
- Payment processors and e-wallet operators (including FPX, DuitNow, Touch 'n Go, Boost, GrabPay, Maybank, CIMB, and Public Bank);
- KYC and identity verification providers;
- Cloud hosting and infrastructure providers;
- Customer support software providers;
- Fraud detection and risk management service providers.
7.2 Regulatory & Legal Disclosure
lpbet may disclose personal data to competent authorities, regulators, law enforcement agencies, or courts where required by applicable law, court order, or regulatory obligation. We will, where legally permissible, notify the affected User of such disclosure.
7.3 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or part of lpbet's business, your personal data may be transferred to the acquiring entity as part of the transaction. Users will be notified of any such transfer and any material change to how their data is processed.
8. Data Retention
lpbet retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account registration and identity data | Duration of account plus 5 years following account closure |
| Financial transaction records | 7 years from the date of the transaction (regulatory requirement) |
| KYC verification documents | 5 years following account closure or last transaction |
| Customer support communications | 3 years from the date of the communication |
| Technical and usage logs | 13 months from collection date |
| Marketing consent records | Until consent is withdrawn plus 1 year |
| Responsible gambling records | Duration of self-exclusion or limit period plus 5 years |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data destruction procedures.
9. Cookies & Tracking Technologies
The lpbet Platform uses cookies and similar tracking technologies to enhance your browsing experience, maintain session state, and gather analytical data. The following categories of cookies are used:
9.1 Strictly Necessary Cookies
These cookies are essential for the Platform to function correctly. They enable core features such as account login, session management, and security controls. These cookies cannot be disabled without significantly impairing Platform functionality.
9.2 Analytical Cookies
We use analytical cookies to understand how Users interact with the Platform — including which pages are visited most frequently, how long sessions last, and where technical errors occur. This data is used in aggregated, anonymised form to improve Platform performance.
9.3 Functional Cookies
Functional cookies allow the Platform to remember your preferences, such as your preferred language settings and display options, to provide a more personalised experience during your session.
9.4 Managing Cookies
You may control and manage cookie preferences through your browser settings. Please note that disabling certain categories of cookies may affect the functionality and performance of the Platform. Strictly necessary cookies cannot be disabled while using the Platform.
10. Data Security
lpbet implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security measures include:
- 256-bit SSL/TLS Encryption: All data transmitted between your device and the Platform is encrypted using industry-standard Transport Layer Security (TLS) protocols.
- Encrypted Data Storage: Sensitive personal and financial data is stored in encrypted form in access-controlled database environments.
- Access Controls: Access to personal data is restricted to authorised personnel who require it to perform their job functions, subject to role-based access controls and audit logging.
- Two-Factor Authentication: Critical internal systems are protected by multi-factor authentication requirements for all staff.
- Security Monitoring: Our security operations team monitors the Platform and infrastructure continuously for anomalous activity, potential intrusions, and data breach indicators.
- Third-Party Security Audits: lpbet engages independent security professionals to conduct periodic penetration tests and security assessments of our systems.
11. Your Data Rights
As a User of the lpbet Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team using the details in Section 15.
Right of Access
Request a copy of the personal data lpbet holds about you and information about how it is processed.
Right to Rectification
Request correction of any inaccurate or incomplete personal data we hold about you.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to legal retention obligations.
Right to Restriction
Request that we restrict processing of your personal data in certain circumstances, such as while a rectification request is pending.
Right to Portability
Receive your personal data in a structured, commonly used, machine-readable format for transfer to another service provider.
Right to Object
Object to processing based on legitimate interests or direct marketing at any time, including profiling related to direct marketing.
12. Minors & Age Policy
The lpbet Platform is strictly intended for individuals aged 21 and above. We do not knowingly collect, process, or store personal data belonging to any person under the age of 21. Registration on the Platform is prohibited for minors.
As part of our KYC process, lpbet verifies the age of all registered Users. Where we discover or have reasonable grounds to suspect that personal data has been collected from a person under the age of 21, we will immediately suspend the relevant account, delete the associated personal data to the extent permissible by law, and take appropriate remedial action.
13. International Data Transfers
lpbet primarily serves players in Malaysia and processes the majority of personal data within secure infrastructure located in or near the region. However, some of our third-party service providers — including cloud infrastructure and analytics providers — may process data in jurisdictions outside Malaysia.
Where personal data is transferred internationally, lpbet ensures that appropriate safeguards are in place to protect that data to a standard equivalent to that afforded within Malaysia. Such safeguards may include contractual data protection clauses, adequacy determinations, or other recognised transfer mechanisms.
Details of any international transfers and the safeguards applied may be requested by contacting our support team using the contact information in Section 15.
14. Amendments to This Policy
lpbet reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. The "Last Updated" date at the top of this Policy will be revised accordingly whenever material changes are made.
Where changes to this Policy are material — meaning they significantly affect how we use your personal data or the rights available to you — we will notify registered Users via the email address on file or via a prominent notice on the Platform. We recommend that Users review this Policy periodically to remain informed of how lpbet handles their personal data.
Continued use of the Platform following the effective date of a revised Policy constitutes your acknowledgement of the changes. If you do not agree with the revised Policy, you should cease using the Platform and contact our support team to arrange account closure.
15. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy, or if you wish to exercise any of your data rights as described in Section 11, please contact the lpbet data protection team through the following channels:
Email: [email protected]
Live Chat: Available 24/7 via the Platform
Response Time: Live chat under 3 minutes; email within 24 hours
Coverage: Serving players across Malaysia — Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya & beyond
For matters relating to our platform rules and user obligations, please refer to our Terms & Conditions. For responsible gambling support and self-exclusion requests, please visit our Responsible Gambling page.
How lpbet Protects Your Data
Six concrete commitments that back up our privacy promise to every Malaysian player.
End-to-End Encryption
All data transmitted between your device and lpbet is protected by 256-bit SSL/TLS encryption — the same standard used by major Malaysian banks including Maybank and CIMB.
Zero Data Selling
lpbet does not sell, rent, or trade your personal data to any third party for commercial profiling or advertising purposes. Your data stays within the lpbet ecosystem.
Full Data Transparency
You can request a complete copy of the data we hold about you at any time. We respond to all access requests within 30 days, with no administrative fees charged.
Right to Erasure
When your account is closed and legal retention periods have elapsed, your personal data is securely deleted or anonymised. You can request erasure at any time where no legal obligation requires retention.
Strict Access Controls
Only authorised lpbet personnel with a legitimate need can access your personal data. All internal access is logged, audited, and subject to role-based permission controls.
Regulatory Compliance
lpbet's data handling practices are designed to meet applicable data protection standards. KYC, AML, and data retention obligations are managed in full compliance with relevant regulations.
🔏 Your Privacy, Our Priority
Still have questions about how lpbet handles your personal data? Our support team is available around the clock to help. You can also explore our FAQ for quick answers.
🔞 For players aged 21 and above only. lpbet promotes responsible gambling. | Responsible Gambling Policy